Why are our eco undies unique?
There's a lot of eco-undies out there on the market, which is great. It's easier to make undies as they're so simple you can almost make them yourself, not like bras which you almost need a PhD to...
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What does the bra look like under a white T Shirt?
This is an oft-asked question! It's mostly asked about Vintage Peach which is more of a neutral, so we did take some shots on our recent shoot, under a white singlet and T shirt. Whilst there are seams...
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Meet the Maker series - Mandy the miracle elastic maker!
In 2016, when I first started working on The Very Good Bra, sourcing 100% compostable materials was my full time job. Of all the materials, elastic was the toughest. Elastic is pretty much all made of...
View ArticleHow long does a bra last?
This is the age old question! A very clever (male) friend asked me, when I launched this bra, if it would start breaking down if someone wore it lying on damp grass for a period of time. His fear was,...
View ArticleNew replacement elastic straps!
Elastic straps on any bra are the first to give up the ghost, they literally do all the heavy lifting! Because ours are strips of natural rubber knitted into cotton, they age differently to...
View ArticleHappy Birthday to us - 3 YEARS old today!!!
I can't quite believe we reached the 3 year mark since I launched the Kickstarter. In some ways it's been an age, and in some ways it's just flown by! I keep pinching myself, I'm so thrilled that to...
View ArticleMeet the Maker series - Michael at MTK Textiles!
MTK Textiles is very close to my heart! MTK knitted the original tencel for our Kickstarter bra and continues to be our Lenzing Tencel supplier. I have fond memories of early 2018, travelling to...
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Vogue Business - Sustainable Lingerie
I was delighted to feature in Vogue Business' feature by Rachel Cernansky on sustainable lingerie this month. It's fantastic to read about the innovations coming from some of the larger brands with the...
View ArticleBras and Breast Cancer
October is breast cancer awareness month, and this October marks 15 years since my diagnosis with breast cancer. What better time to reach out and remind women not to stall on getting any suspicious...
View ArticleOur impact in 2021
In late December, after many years' work on and off, we finally submitted our BCorps application. Click the link to find out more if you don't know about it, it's a fast-growing movement to make...
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Our journey to BCorps
Well we had a fabulous start to 2022, having submitted our BCorps application only on the 7th December, we were lucky enough to be approved by the 3rd of January! BCorps was on my goal list for maybe...
View ArticleWhy can't we compost textiles?
Completing the B Corps application for The Very Good Bra forced me to learn so much more about my business – its impact and supply chains in particular – when I thought I already knew it inside out. It...
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The Good, The Bad and The Ugly in Paris
This week I've been lucky enough to visit the world's biggest lingerie show in Paris, which was on again for the first time in 2 years. It's a joy and a privilege to travel again, even when it takes...
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Inspirational new materials at Future Fabrics in London!
After the shock at the extent of rampant greenwashing at Paris Interfiliere last month, what a joy it was to see the innovations that are really going to make a difference to our lives and the...
View ArticlePlastic Free July - What does 'Sustainable' or 'Eco Lingerie' mean and is...
In my last few weeks travelling I've seen the words 'sustainable' and 'eco' attached to just about everything! Every bra brand is for some reason claiming the words and I thought it might be helpful,...
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WELCOME TO OUR NEW FACTORY!
Well, here we go again! Having moved from our beloved factory in Hong Kong in 2019 after the riots started impacting our delivery, we moved to Sri Lanka, where once again, socio-economic factors...
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The dirty truth about sports bras (and other synthetic clothing)
We often get asked for a sports bra and it's such a key item, we'd love to help. Unfortunately, without spandex it's impossible to guarantee the necessary level of support and fabric recovery. I'm...
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BFCM - The Good (Gifting!), the Bad and the Ugly
We don't do the BFCM thing. We're not big on discounting other than for our pre-sales because these help us fund new productions, for which we are eternally grateful. It's become a crazy-big thing...
View ArticleSustainable Bra Reviews, Press and how 'sustainable' is recycled polyester?
It's always nice to make the lists of sustainable bras curated by trusted publications out there, and we've had a few of late that I'm keen to get out here. It's also always good to share what other...
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Why don't we make padded bras yet?
We are always asked for padding in our bras - for discretion, lift, extra bulk, but it's a tricky one to navigate where you are only using 100% natural materials. We've trialled cotton and wool...
View ArticleCompostable Bras: The Future Of Sustainability & Breast Health
The below is a guest blog from our good friends at Sustainable Jungle who've quietly backed and supported The Very Good Bra since our launch almost 5 years ago. This blog is based on our conversations...
View ArticleWhy we don't make in larger sizes?
We get asked this question every week, and it upsets me that people think we are size-ist, and that sustainable brands in general are not size-inclusive, but I totally understand how it must look from...
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Cotton Pickin' Good or Bad?
I'm just back from a wonderful week spent in the company of Cotton Australia, with farmers and the industry up in Narrabri, as well as at the Sydney conference. There's a lot to unpick here, longest...
View ArticleFive years of The Very Good Bra
Five years, my brain hurts a lot... Thanks David Bowie this just about sums it up! As does the above image which shows the incredible launch photo shot by Elise Lockwood Photography in late 2017, next...
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The Bold and The Beautiful - Future Fabrics expo London 2023
This week is one of the highlights of my year, the Future Fabrics Expo in London! With family in the UK and a factory in Portugal, I always time my trips to coincide with this exhibition which really...
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Sri Lanka Factory Visit
Heading back from the UK last week I managed a stopover in Sri Lanka to meet a new factory for us, who made up our excess vintage peach organic cotton and black tencel into our original style bras....
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The padding files....
I'm constantly asked and I'm constantly trying, but finding a fully compostable padding for bras is truly the holy grail! I thought the hooks and eyes were bad, but this is the toughest and I'm still...
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Bras in a home worm farm
A lovely customer of ours recently sent me some shots of her bras almost completely eaten by worms, it literally made my week! As you see in the image below, the worms love an organic cotton bra as...
View Article5 good reasons to wear a wirefree bra
The Very Good Bra was always set up to provide viable alternatives to conventional wired bras. As a woman who'd been diagnosed with breast cancer at a young age, and who struggled to find a decent...
View Article10 good reasons to wear natural fibres this summer!
In Australia, it's coming into summer and having been through the hottest September on record, we're bracing for a big one. Not something many of us are looking forward to, with the memory of 2019 so...
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